• "We can't solve problems by using the same kind of thinking we used when we created them."

    Albert Einstein

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  • The continual practice and reliance on cutting down trees to make paper has already weakened the earth's ecology since trees are essential for clean air and water, wildlife habitat, and climate protection.

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  • The pulp and paper industry is the single largest consumer of water used in any industrial activities...

    (OECD Environmental Outlook, 2001)

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  • The paper industry accounts for over 12 percent of total manufacturing energy use in the United States... it takes a tremendous amount of energy to convert trees into paper.

    (Ernest Orlando Lawrence Berkeley National Laboratory, 2000)

    Martin,N.,N.Anglani,D.Einstein,M.Khrushch,E.Worrell,and L.K. Price.2000.Opportunities to improve energy efficiency and reduce greenhouse gas emissions in the U.S.pulp and paper industry.Ernest Orlando Lawrence Berkeley National Laboratory,July.http:// www.osti.gov/energycitations/servlets/purl/767608-u2AeNa/ native/767608.pdf (accessed November 3,2006).<-->

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  • The pulp and paper industry is the fourth largest emitter of greenhouse gases...and contributes 9 percent of total manufacturing carbon dioxide emissions...

    (U.S.Energy Information Administration, 2002)

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A ROCK SOLID ALTERNATIVEWHAT SUSTAINABILITY LOOKS LIKE ON PAPER

ViaStone is more than a paper alternative made from stone. It is a paper alternative made without deforestation, without water consumption, and without bleaching. Ultimately, it is an alternative we can embrace to offset the environmental imbalance existing in our ecosystem.

Paper yields many benefits and it is so interwoven in our lives that it is difficult to imagine our world without it. Although, the pulp and paper industry have made great progress in reducing its environmental impacts, the heavy burden and damages to the world's forests, fresh water sources, and air quality will continue and cannot be avoided. The world needs a paper alternative; and not to replace paper, but to bring about new choices and new sustainable ways to meet our growing consumption.